I had lunch with a friend on Friday and we got to talking about how hard it is to build a viable author platform because of all the ‘noise’ generated by social media. Twitter feeds, Facebook, Mention, Instagram, Tumblr, blogs, Google+, LinkedIn, Buffer, Tailwind, Pinterest – we’ve toyed with them all, with mixed results.Do we feel like tossed weebles? Yes. My 13-year-old hip-hop dancer TV actor grandson has a private Instagram account with over 400 followers. After months of posting quips and quotes about the writing craft, I have 11. Pathetic. Do I want to devote more time to amassing photo-followers? Nope. Then there’s Huffington Post, which attracts hungry freelancers who’ll work for free to get their name in print. I’m not knocking that…

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