The Guardian newspaper, always thought-provoking, posted a short commercial that illustrates the impact of social media on ‘news’. They used the fable of the Three Little Pigs in a 21st century setting. Of more interest is how the focus of the story shifts as events unfold.

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Given what’s happening with the U.S. elections and now, in Europe with Brexit, we are constantly bombarded by the views of talking heads in suits as well as instant internet experts. Some of them are so wrong it’s laughable. Based on the shocking swings we’ve seen in ‘popularity’ of American candidates, it’s the doomsayers who shade the truth and monger fear who are the most dangerous, in my view.

Take all communications – print, voice and electronic – with a mountain of salt.