A while ago, British newspaper The Guardian launched a new media campaign, kicking off with a television advertisement about how the Three Little Pigs fairytale would be covered in the social media age. If you’ve been paying any attention to the wall to  wall coverage of mundane events (kid in a well, hot dog eating contests), media depictions of day-to-day nuttiness (Wal-Martians), victimology and the ordinary ‘news’, this will sort of make sense.