Yes, it’s a commercial, but the blue bottles have been everywhere during the sports coverage – the athletes really drink this. The message has got some power to it, for all of us. At some point in their sporting journey, every athlete hits a wall… Click here to see the short video.
This is a really neat comparison assembled by the New York Times, about the evolution of the 100 meter Olympic dash. <iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/nR0IACH5enA” frameborder=”0″ allowfullscreen>